Co-Creating the Future of Wellness
At Awaken Wellness Consulting, we are more than consultants—we are strategic partners, connectors, and catalysts for conscious growth in the global wellness industry.
Founded and led by Warren Bezuidenhout and Kelly Marie Oldershaw, with over five decades of combined experience, their passion and energy is a force to behold.
They curate and bring together the right people, products, and partnerships to create scalable, soul-aligned success for companies and leaders within the wellness space.
Warren Bezuidenhout
is a distinguished wellness entrepreneur and strategic consultant with over 30 years of experience at the intersection of natural health innovation and corporate strategy. His journey began in 1987, working part-time as a fitness instructor while still in school—an early passion for health and human potential that would shape the course of his career.
He pursued studies in nutrition through Bastyr University and soon after secured regional agency rights to import and distribute over 200 nutritional supplements from the United States, including industry pioneers such as Twinlab and Met-Rx. His expertise later evolved into the formulation of bespoke health products tailored to emerging market needs.
Motivated by a personal mission to heal his mother's
chronic skin condition using natural remedies, Warren founded
Jupiter Botanics—a premium, wildcrafted organic skincare line that draws on Africas
rich plant heritage and emphasizes ethical sourcing, sustainability, and plant-based healing.
With a comprehensive understanding of the supplement industry—spanning nearly four decades and encompassing product development, regulatory navigation, and international distribution—Warren is regarded as a trusted advisor to wellness brands seeking to innovate, scale, and lead with integrity in a competitive global market
Corporate Leadership & Strategic Transactions
Warren brings a wealth of experience in senior leadership roles across asset management, venture capital, and business development. He has led high-performing capital-raising teams and was entrusted by publicly listed companies to source and assess private acquisition targets.
With a sharp focus on strategic alignment, he played a hands-on role in conducting due diligence and facilitating seamless transactions. Warrens combination of strategic foresight and operational excellence has enabled him to guide companies through high-stakes decisions and dynamic market shifts.
At Awaken Wellness Consulting, Warren leverages his unique blend of wellness insight and business strategy to support organizations in establishing and scaling operations in South Africa.
His services include new startups, white-label production, market entry strategies, and acquisitions, all underpinned by a commitment to ethical practices and sustainable growth.
Warrens leadership is defined by a deeply holistic and client-centered approach. He combines strategic vision, ethical integrity, and extensive industry expertise to deliver transformative results. With an intuitive ability to understand client needs and build cohesive, high-performing teams, Warren fosters collaborative, visionary partnerships that drive real impact. His presence is a dynamic force in advancing the mission of
Awaken Wellness Consulting
: to deliver effective, ethically grounded solutions that elevate the global health and wellness industry.
💼 Why Work With Warren
The Values & Vision Behind World-Class Wellness Strategy
At
Awaken Wellness Consulting, we dont just consult
We co-create legacies in the wellness industry.
With over five decades of combined experience across natural health, product formulation,
international distribution, business development, affiliate and network marketing industries
Warren Bezuidenhout and Kelly Marie come together strategic partner, a wellness pioneer,
and a heart-led leader with a proven track record of building conscious brands that last.
Heres what sets Warren apart in the global wellness landscape:
🌱 1. Holistic Industry Expertise
Warren brings a multi-dimensional understanding of the wellness space
Spanning supplements, skincare, nutrition, functional health, fitness, and biohacking.
He stays ahead of the curve, helping clients navigate an ever-evolving market with clarity and confidence.
🧠 2. Strategic Vision & Business Acumen
From startup to scale-up, Warren offers clear, soul-aligned strategy rooted in real-world experience.
He's helped brands refine their positioning, optimize their models,
and increase their profitability—without compromising their mission.
🤝 3. Integrity & Ethical Leadership
Every decision is guided by values.
Warren helps brands grow with transparency, sustainability,
and authenticity at the forefront—ensuring success thats truly aligned.
🔬 4. Evidence-Based Innovation
Warren bridges traditional plant medicine with modern science.
He supports product development grounded in efficacy,
quality sourcing, and long-term market relevance.
👥 5. Consumer-Centric Design
Understanding what todays conscious consumers truly value,
Warren designs solutions that inspire trust, deliver transformation, and build loyal communities.
🌍 6. Global Market Intelligence
Whether you're expanding into new territories or refining your export strategy,
Warren brings deep expertise in international distribution, logistics, and regulatory frameworks.
⚙️ 7. Operational Excellence
From backend systems to sourcing partnerships,
Warren helps businesses streamline their operations for scalability, sustainability, and ease.
🔥 8. Transformational Leadership
Warren supports not just brands, but the people behind them.
His mentorship and leadership bring alignment, clarity, and momentum to founders and teams.
💡 9. Authenticity & Lived Experience
Warrens mission was born from a desire to heal.
That personal story fuels his passion and informs every project with purpose and depth.
🤲 10. Collaborative Partnership
Hes not just an advisor—he’s a co-creator.
Warren works alongside his clients to bring visionary ideas to life,
always holding the bigger mission in view.
[Team Member Name] is a skilled professional with extensive experience in [industry/field]. Passionate about [specific aspect of the job or industry], [he/she/they] deliver(s) exceptional results and drive(s) success for our clients.
With over 25 years experience in business, network and affiliate marketing and high level coaching, Kelly brings a wealth of wisdom, connections and a deep devotion and passion to the health and wellness industry through her own 30 year healing journey.
[Team Member Name] is a skilled professional with extensive experience in [industry/field]. Passionate about [specific aspect of the job or industry], [he/she/they] deliver(s) exceptional results and drive(s) success for our clients.
Supporting small batch manufacturing, retail distribution and admin support, Monique brings years of experience and a devotion and passion to the team that create incredible results
We only collaborate with aligned partners where our missions and visions align. We would love to have a conversation and see whats possible.
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